We bring strategy and storytelling together for maximum impact – combining deep change management expertise with creative communication that moves people. Purpose-built for companies who know their workforce, partners, and customers deserve better than corporate messaging that misses the mark.
From awareness to action and beyond, we guide your organization through change with clear messaging and measurable results.
one partner for the full journey or wherever you need us — leading transformations, managing delivery, driving change, or supporting key workstreams.
what others miss by listening to voices across your organization (not just the C-suite) – then we build solutions that fit your reality.
a competent team, which brings diverse expertise far beyond traditional consulting backgrounds.
change programs people genuinely want to participate in, whether it involves new operating models, digital transformation, or AI integration.
We turn strategic ambition into concrete choices – what to do, what to stop, and how to win. Working alongside your leadership team, we co-create strategy that is clear, prioritized, and ready to mobilize – not a deck that sits on a shelf.
How we work: Mission & vision alignment → Market diagnosis → Strategic pillars → Actionable initiatives → Operating model → Activation roadmap
What makes it work: We are your sparring partner through the tough choices – challenging assumptions, synthesizing fast, and facilitating the decisions that stick. Then we craft the narrative that makes strategy real: why this matters, why now, how we win. From board presentations to front-line toolkits, we shape the story, so every level understands their role.
Key deliverables: Strategy frameworks • Executive narrative • Roadmaps • Operating models • Leadership activation plans
Katja Nothnagel
Managing Director
clients@ten-4.de
Change fails to get off the ground when people are treated as the last step.
We put them first – designing transformation programs around how humans adopt new ways of working, not just how systems get implemented.
Our approach: We map the human side of change before touching process or technology. Who is affected? What shifts for them? What will they resist, and why? Then we build the roadmap: awareness → commitment → engagement → enablement → reinforcement.
What makes it work: We do not deploy a standard playbook. Every change strategy is shaped by your organization's readiness, culture, and stakeholder realities. We assess before we act, then stay with you through delivery – coaching leaders, equipping managers, and adjusting as resistance surfaces.
Key Deliverables: Readiness assessments • Stakeholder strategies • Integration roadmaps • Leadership coaching • Training programs • Adoption measurement
Josefine Krug
Associate Partner
clients@ten-4.de
Strategy only lands when the story does. We turn complex initiatives into clear narratives that move people – from the boardroom to the front line.
Our approach: Every communication strategy answers three questions – (1) What story are we telling? (2) Who needs to hear it? (3) How do we reach them? We map your audiences, craft targeted messaging and design the channel mix that actually breaks through – then produce the content to make it happen.
What makes it work: We stay current on how people consume information and what formats cut through the noise. But we never chase trends for their own sake – we apply what fits your culture and gets people on board. From executive speeches to manager toolkits to social content, we create communications that inform, inspire, and drive action.
Key Deliverables: Strategic narratives • Stakeholder engagement plans • Multi-channel campaigns • Content production • Executive coaching • Measurement frameworks
Josefine Krug
Associate Partner
clients@ten-4.de
Strategy is an empty word until leaders manage to bring people along to make it a shared journey. We build the human skills that make change stick – influence, feedback, resilience, decision-making under pressure – through programs designed for busy schedules and real-world application.
Our approach: We combine consulting rigor with coaching craft. Leaders learn practical tools in bite-size formats, reflect on their own context, apply immediately in their work, and grow through ongoing coaching support. Modular design means we can tailor pathways by role, level, or function while keeping a consistent core.
What makes it work: Our systemic coaching approach sees leaders in their full context – team dynamics, relationships, communication patterns. We work on the individual and the system, so behavioral shifts actually take root. Formats range from cohort learning to 1:1 executive coaching to team interventions, all designed to fit into real calendars, not ideal ones.
Key Deliverables: Leadership programs • Executive coaching • Team coaching • Skills workshops • Leader toolkits • Application plans • Reinforcement strategies
Karsten Wulfken
Associate Partner
clients@ten-4.de
When change spans the entire organization – new operating models, digital transformation, cultural shifts – you need end-to-end orchestration, not just change support. We design and guide complex transformations from vision to embedded reality.
Our approach: We start by co-creating your transformation roadmap – where you are going, what must shift, and how to sequence the journey. Then we build the infrastructure to make it happen – governance, stakeholder alignment, risk management, and performance tracking – while keeping strategic intent connected to day-to-day execution across every level.
What makes it work: We hold the big picture while managing the details. Our role is equal parts strategic partner and delivery coordinator – ensuring leadership stays aligned, workstreams stay connected, momentum builds through early wins, and changes actually stick after implementation. Whether you are redesigning how you operate, embedding sustainability and innovation, or driving digital and cultural evolution, we make transformation real and resilient.
Key Deliverables: Transformation roadmaps • Governance frameworks • Stakeholder engagement plans • Risk management • Performance measurement • Implementation coordination • Sustainability plans
Karsten Wulfken
Associate Partner
clients@ten-4.de
Ideas need execution. Our in-house creative studio transforms strategic concepts into communications that connect – from visual identity to experiential campaigns to multimedia content.
Our approach: We handle creative work in-house – either integrated into broader transformation projects or as standalone support, depending on your needs. Either way, communications are built with purpose, not just polish. We know what cuts through in regulated, complex environments where trust matters as much as impact.
What makes it work: Everything stays under one roof. No external handoffs, no diluted messages, no context lost in translation. Whether it's large-scale transformation materials or standalone creative projects, you work with a team that understands both the strategic why and the craft of delivery. From event identities to training videos to digital campaigns, every touchpoint reinforces the same narrative.
Key Deliverables: Brand & identity systems • Print collateral • Video production • Animation • Event concepts • Presentation templates • Multi-channel campaigns
Josefine Krug
Associate Partner
clients@ten-4.de
Redesigning structures is the easy part. The hard part is shifting how people work, decide, and collaborate within those new structures. We guide organizations through fundamental operating model changes - ensuring new ways of working take root, not just new org charts.
New systems struggle when adoption is treated as a training problem. We manage the human side of technology rollouts - from vendor selection through go-live - ensuring users understand why the change matters, how it affects their work, and how to succeed within the new system. Technology works when people actually use it.
Resilient organizations prepare for disruption and respond decisively when it arrives. Information Security, Business Continuity Management and Digital Sovereignty: We tackle all angles of Digital Resilience, including organizational setup, security controls, proactive readiness and rapid response capabilities. When cyber incidents, operational failures, or regulatory shifts actually hit, your organization stays stable while others scramble.